There are plenty of 5k or 10k runs, marathons or semi-marathons out there. Yet none of these concepts is comparable to the concept The Night Nation Run introduced: combining lights, music, dj’s and … running.
This concept is applied on a large scale with various events across the US and even on an international level.
Modell’s was more than compelled by this concept … SponsorMyEvent matched them to create unique blend and symbiosis between organizer and sponsor.
Modell’s
Modell’s Sporting Goods is America’s oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear, committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us.
Founded in 1889 by Morris A. Modell, the first Modell’s store was located on Cortlandt Street in lower Manhattan, NYC. Four generations of the Modell family have developed the family business into a chain of over 150 stores throughout the Northeast. Modell’s Sporting Goods represents a tradition of shopping with one of the most trusted names in the business. Modell’s stands for selection, quality, value, and superior customer service – all backed by dedicated Associates who are willing to go that extra step to guarantee complete customer satisfaction.
Modell’s Sporting Goods operates stores throughout New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and the District of Columbia.
The Night Nation Run
The Night Nation Run is the World’s first Running Music Festival. A musical voyage filled with live music, lights, lasers, all set to the latest in Electronic Dance Music. Run, walk, skip or dance your way through this electrifying adventure with music carrying you every step. Your journey will take you through an illuminated racecourse to multiple on course DJ stages, finishing with an explosive main stage after party featuring top DJ’s and special guest celebrity performers.
To date over 1 million people across the World have become a member of the Night Nation©!
The opportunity
The Night Nation Run reached out to SponsorMyEvent to find new sponsors for their events.
As a first step, The Night Nation Run published their event on SponsorMyEvent. Very soon Modell’s became interested in the opportunity.
“We are more than pleased to have Modell’s onboard as a sponsor for Night Nation Run. Working with SponsorMyEvent to secure this deal resulted in a very positive and professional experience. They did not only introduce us to Modell’s, but handled the entire negotiation process in a professional and helpful way.”
Ashley Linza – Sponsorship Director, Night Nation Run
SponsorMyEvent worked hard to make sure that the entire negotiations went smoothly, assuring the timely response from each party, the assessment of needed deliverables and finally the closing of the deal:
“We are very excited that SponsorMyEvent has introduced us to Night Nation Run and accompanied the entire negotiation process until a successful deal was reached. Night Nation Run is a fantastic collaboration opportunity for Modell’s and we are looking forward to collaborating in the future to help expand our relationships in our local communities”
Jason Karlowski – Senior Manager of Sports Marketing & Brand Engagement, Modell’s Sporting Goods
There are plenty of 5k or 10k runs, marathons or semi-marathons out there. Yet none of these concepts is comparable to the concept The Night Nation Run introduced: combining lights, music, dj’s and … running.
This concept is applied on a large scale with various events across the US and even on an international level.
Modell’s was more than compelled by this concept … SponsorMyEvent matched them to create unique blend and symbiosis between organizer and sponsor.
