About the event
Up in the air is a one month pop up shop in SOHO centered around sustainability. It aims to alert people to the environmental costs caused by fashion and to show brands' effort towards sustainability thru a combination of art and technology.
The pop up will include selected sustainable fashion brands, industrial design products, and installation art pieces.
Advised by longtime Soho fashion legend Marc Bagutta for the interior and merchandising, this popup will attract not only media and press but also local and global shoppers.
A pop-up store existing concurrently with the New York Fashion Week will maximize the exposure of brands and serve as an incomparable way for brand promotion.
145 Greene Street
Within walking distance (~10 min) to Spring Studios, which is the main location for NYFW shows. The convenient location will naturally attract a lot of foot traffic and media.
Why should you sponsor?
- All items in the pop-up shop are for exhibit onsite. Brands can opt in to delegate us to sell onsite or to take orders.
- We encourage designers to provide a special promo code to be used by customers on your website.
Redress (World's largest Sustainable Fashion Competition) Winners and finalists:
Mikan, Claire.Dartigues, Dana Cohen
Artist: Chapeau Echo
In discussion: Gabriela Hearst, Nicolas K, Maggie Marilyn, Siizu, Chnge, Amur
We collaborate with the NOISE magazine to write a complete issue of Sustainability. This will also be distributed to our clients coming to the store.
Three Times Media Outreach
Fashion Week Networking Party
Press/Media day Launching Party
Fashion show afterparty (In discussion: Li Ning)
Panel discussion with artists, instructors, designers
Live-stream INS, FB, Weibo, Chinese media
Live stream sale events
Workshop by Parsons and FIT instructors, gallery owners
We are a fashion service company based in New York, the US. With our rich media resources in both China and the US, it would be a great opportunity to further build your brand's reputation and get more exposure.
Director: Sunny Guo, founder of MindSight Lab Inc and lebespoke.com, a fashion retail solution platform trusted by J.Crew and Coach
PR: Serena Huang, travel blogger and influencer with over 200k followers
Partnership: Vanessa Peng, experienced event coordinator and reliable account executive for different partners
Art Director: Bingmi Wang, curators for 50+ international art events.
Interior Director: Ran, LOUIS VUITTON Beijing flag store designer graduated from Upenn. Founder and design director of ZHAO DEISGN.
Retail manager: Helen Huang, 20 years of experience in retail operation, design and curatorial management.
Molly Craft Johnson - Parsons - Assistant Director for Sustainability Initiatives, Tishman Environment and Design Center
Oliver Kellhammer - Parsons - Ecological artist. Sustainable decoration
Jason Hudspeth - Parsons - Sustainable interior design
Sandra Krasovec - FIT - Sustainable packaging design
Grazyna Pilatowicz - FIT - Sustainable interior design
Liza Doofrio Ferrezza - FIT - Sustainable Apparel Design
Jeffrey Silberman - FIT - Textile Development
Marc Bagutta - SOHO Fashion Legend - Interior and MerchandisingAnd this is our website link: https://www.mindsightlab.com/
Contact the Organizer
Contact the Organizer