Mon, Sep 03 - Tue, Oct 02 2018

Up In The Air-sustainable fashion pop-up store during the NYFW,

紐約, 紐約州, United States 紐約, 紐約州, United States

  • About the event

    Up in the air is a one month pop up shop in SOHO centered around sustainability. It aims to alert people to the environmental costs caused by fashion and to show brands' effort towards sustainability thru a combination of art and technology. 

    The pop up will include selected sustainable fashion brands, industrial design products, and installation art pieces. 
    Advised by longtime Soho fashion legend Marc Bagutta for the interior and merchandising, this popup will attract not only media and press but also local and global shoppers.

    Duration: 2018.9.3-2018.10.2
    A pop-up store existing concurrently with the New York Fashion Week will maximize the exposure of brands and serve as an incomparable way for brand promotion.
    145 Greene Street

    Within walking distance (~10 min) to Spring Studios, which is the main location for NYFW shows. The convenient location will naturally attract a lot of foot traffic and media. 

    Why should you sponsor?

    - All items in the pop-up shop are for exhibit onsite. Brands can opt in to delegate us to sell onsite or to take orders.

    - We encourage designers to provide a special promo code to be used by customers on your website.

    Redress (World's largest Sustainable Fashion Competition) Winners and finalists:
    Mikan, Claire.Dartigues, Dana Cohen
    Artist: Chapeau Echo
    In discussion: Gabriela Hearst, Nicolas K, Maggie Marilyn, Siizu, Chnge, Amur

    We collaborate with the NOISE magazine to write a complete issue of Sustainability. This will also be distributed to our clients coming to the store. 


    Three Times Media Outreach
    Chinese Media
    Fashion Week Networking Party
    Influencers Outreach


    Press/Media day Launching Party

    Fashion show afterparty (In discussion: Li Ning)

    Panel discussion with artists, instructors, designers

    Live-stream INS, FB, Weibo, Chinese media

    Live stream sale events

    Workshop by Parsons and FIT instructors, gallery owners

    Sunny Guo

    We are a fashion service company based in New York, the US. With our rich media resources in both China and the US, it would be a great opportunity to further build your brand's reputation and get more exposure. 

    Team Intro

    Director: Sunny Guo, founder of MindSight Lab Inc and lebespoke.com, a fashion retail solution platform trusted by J.Crew and Coach

    PR: Serena Huang, travel blogger and influencer with over 200k followers

    Partnership: Vanessa Peng, experienced event coordinator and reliable account executive for different partners

    Art Director: Bingmi Wang, curators for 50+ international art events.

    Interior Director: Ran, LOUIS VUITTON Beijing flag store designer graduated from Upenn. Founder and design director of ZHAO DEISGN. 

    Retail manager: Helen Huang, 20 years of experience in retail operation, design and curatorial management. 


    Molly Craft Johnson - Parsons - Assistant Director for Sustainability Initiatives, Tishman Environment and Design Center

    Oliver Kellhammer - Parsons - Ecological artist. Sustainable decoration

    Jason Hudspeth - Parsons - Sustainable interior design

    Sandra Krasovec - FIT - Sustainable packaging design

    Grazyna Pilatowicz - FIT - Sustainable interior design

    Liza Doofrio Ferrezza - FIT - Sustainable Apparel Design

    Jeffrey Silberman - FIT - Textile Development

    Marc Bagutta - SOHO Fashion Legend - Interior and MerchandisingAnd this is our website link:  https://www.mindsightlab.com/


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  • 10000+ attendees expected

    25% Male Attendees

    75% Female Attendees

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Select a Package

1 available packages from US$2500

Up In The Air-pop up store sponsor package

exposure on website/ exposure during the event/exposure on the event ticket/ logos exposure when we have the media outreach

10 available

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