The Sodbusters STOL Competition & Fly-in!

Brainerd, Minnesota, United States
Sat, Sep 12 - Mon, Sep 14 2020

Sponsorship Pitch

Brainerd, Minnesota, United States Brainerd, Minnesota, United States
#Auto, Boat & Air  #Air  #Game or Competition

About our event

The National Short Takeoff and Landing Series (STOL) is an organized competition series for bush aircraft and pilots nationwide, competing in a series of rounds for the shortest distances. National STOL’s most recent event was the Lonestar STOL held in Gainesville, Texas, in which we revolutionized the STOL world with a fully featured live broadcast and the largest cash and prizes of any competition to date. 

Each National STOL series event takes place over three days on a Friday, Saturday, and Sunday. Friday incorporates practice runs, “fly outs” (where attendees can travel to various local destinations in their airplanes), seminars, and dinner. Saturday is the semifinals of the takeoff and landing competition with all competitors (up to 150) participating in a multi-round configuration. On Sunday, the top 5 from each class participate in the multi-round Finals, followed by a trophy presentation and awards show.

National STOL has two remaining events this year: Sodbusters in Brainerd, Minnesota (July 2020) and Sun-N-Fun in Lakeland, Florida (October 2020).  The 2021 STOL schedule will contain at least 5 events, including Oregon, Minnesota, Florida, North Carolina, and a finals invitational in Gainesville, Texas. The series could be expanded in the future based on demand. Multiple sponsorship opportunities exist at varying price points and levels of exposure.

The National STOL Series is capped at 150 competitors but attracts a large viewership and audience. These audience members are pilots who fly in on their own planes or fly in commercially to watch the competition and stay for the weekend. Many more attendees travel by car. Due to the unique nature of our competition, we have a great reach in our attendance. We expect over 5,000 attendees this year at the Sodbusters STOL in Minnesota, due to the increased demand for summer events and great summer weather that Minnesota is known for!

National STOL has partnered with Jeff Pohl of Sodbusters STOL for this year's event. This year, Sodbusters STOL will be held near Brainerd, MN the weekend of July 24-26.  For this upcoming event, National STOL has arranged for an airshow TV production company to provide a live broadcast, creating multiple sponsorship opportunities with a large online audience including but not limited to commercials, spots, underwritings, telematics, and camera sponsorships.

Sodbusters STOL’s initial event last year in Milaca MN, had an in-person audience of 3,000 attendees for a 1-day event. This event previously had little to no marketing, which we hope to increase by incorporating into our series. This year we are expanding it to a 3-day event to increase attendance and are moving the competition to a larger airport, Brainerd (BRD), which allows for better access for pilots, tourists, things to do for the family, and more vendor space.


Attendees Demographics

Gender Distribution


Expected Audience


Sponsorship Opportunities

The Sodbusters STOL Competition has a large local reach in the Brainerd area, with many attendees coming from the local area to watch the show. A sponsorship is a great way to be recognized in the community as supporting local events.

Sodbusters STOL has a large national reach with pilots and aviation enthuasiasts who watch our competition from all over the world. The primary in person audience for Sodbusters STOL is 65% male, over the age of 30, and an average family income of $100,000+. 

Current impressions from the previous event (Lonestar STOL, March 2020) video breakdowns are over 180,000 views. The livestream had 75,000 views on YouTube & Facebook, with an average watch time of 23 minutes on YouTube and 12 minutes on Facebook.  Video demographics were 93% male, with 85% of the audience over the age of 25. 20% over the age 65, 20% 55-64.  The total watch time for both YouTube and Facebook exceed 4000 hours on YouTube and 370 hours on the Facebook livestream.  The top viewing locations were Texas, England, California, Florida, Ontario (Canada), Ohio, Washington State and Georgia. 



Diamond Package

This is one of our highest levels sponsorship and include the company names on the header of the main logo. Additionally, it includes: • “Presented by’ taglines on our logo. • 50x50 foot space at our event in a prime location. • At least 2 Underwritings during our live broadcasts as well as during the public address narration. • Mentions on social media and custom posts as a way to talk about your product. • 2- 30 second spots or commercial on our Broadcast, provided by your company. • A banner advertisement on our website, in line with our page and styling. • A listing with slogan and link to your website on the Sponsors page. • Priority placement for vendor space with the highest foot traffic. • Placement of your company banners around the event space • Included in advertisements and other banners.



Platinum Package

• We’ll mention your company on our livestream and talk about your products. • We’ll talk about your products and company on the public address. • Mentions on social media of your products and company. • 1- 30 second spot on our livestream or replay footage, provided by your company. • An image logo with slogan on our website with link to your company or product. • Vendor space at the site, at least 20x30 (or more by request). • Printed your name or logo on all advertisement banners and materials.



Gold Package

• We’ll mention your company on the livestream • During the show, we’ll mention your company on the public address system. • We’ll casually mention your products and how they work with our event/STOL. • Mentions on Social Media with a hashtag. • A listing under our sponsors page with a link to your website • Vendor space at the site, at least 20x10 (or more by request.)



Silver Package

Vendor space at the event (10x10).Listing on our website with URL to your website. Mentions during the live broadcast.



Bronze Package

Vendor Space at the event (10x10) and listing on our website.

Our Sponsors

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