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ShamROCK 2018

San Diego, California, United States
Sat, Mar 17 2018

Sponsorship Pitch

San Diego, California, United States San Diego, California, United States
#Seasonal & Holiday  #St Patricks Day  #Festival or Fair

About our event

San Diego shamROCK is back and celebrating its 24th year as San Diego’s biggest Saint Patrick’s Day bash Saturday, March 17th, 2018 from 6:00 pm to Midnight. Over 15,000 attendees from across the U.S. flock to the Gaslamp Quarter and East Village each year to partake in a celebration so grand that it will leave you wondering what side of the pond you’re on.  Over 50,000 square feet of astroturf will be rolled out to set the scene for a block party that boasts three stages, non-stop music, and of course – plenty of green Bud Light beer and Tullamore Dew libations.

 

Whether you are looking for Irish rock or bass heavy beats, shamROCK’s diverse lineup is guaranteed to make you shake your clovers with nationally recognized Irish rock and Celtic bands and top DJs across three stages.  Top it off with the hottest plaid-clad go-go dancers and traditional Irish steppers in town and you have a recipe for the perfect Saint Patrick’s Day celebration!

 

Grab your friends, don your green attire, and head to the Gaslamp Quarter to experience firsthand the Emerald Isle of the West Coast at shamROCK! San Diego shamROCK is produced by and benefits the Gaslamp Quarter Historical Foundation which focuses on the development and preservation of Downtown San Diego. 

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Attendees Demographics

Gender Distribution

40%
60%

Expected Audience

10000+

Sponsorship Opportunities

Standard Benefits For All Sponsors

Key Opportunities

Designate your company as a sponsor of ShamROCK 2018

Opportunity to market your company for 15,000 engaged consumers 21+

Ability to shape consumer attitudes by educating, entertaining and engaging a captive audience

Brand exposure through experiential activations that deliver relevance and value to the consumer

Creative marketing through digital platforms and experiential activations

Potential for an on-going mutually beneficial relationship and partnership with Gaslamp Quarter Historical Foundation and McFarlane Promotions, Inc.

First right of refusal to sponsor ShamROCK 2019

Pre-Event Exposure

Company name/logo in promotional material including press releases, calendar notices, media alerts, eblasts, social media and all press kits

Company name/logo in promotional newspaper/magazine mentions including; San Diego Reader, Downtown News, San Diego Union Tribune, Pacific Magazine, City Beat & more.

Company name/logo to be listed on print collateral materials including, but not limited to the following: Flyers - 20,000, Posters - 200, Online Event Program -7,000           

The opportunity to have your product highlighted at the pre-event radio promotions at a Gaslamp Quarter venue

Brand logo inclusion and sponsor recognition on the “Thank You To Our Sponsor Page” of the official online event program.

Opportunity to have a banner ad on the event website

On-Site Exposure

Company’s product or name to be highlighted at the event

Company name and logo featured on event signage

Company name mentioned on stage at event

 

CREATING A PARTNERHIP

All sponsors are asked to promote the event through tools available to company, including but not limited to social media, eblasts, website, etc

Sponsor exposure level will vary based on level of commitment.

US$2500

Contact

Community Sponsor

o Company name/logo included as a sponsor on the website o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 1 social media posts across 2 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Opportunity to host clients at the event with (6) General Admission o Space for a 10x10 brand activation at the event

US$5000

Contact

Food Court Sponsor

o Company name/logo included wherever the Food Court is mentioned including website, releases, program, ads, etc. o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 2 social media posts across 2 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Logo included on Food Court entrance/exit signage o Opportunity to host clients at the event with (6) General Admission and (6) VIP tickets o Space for a 10x10 brand activation at the event

US$5000

Contact

Clover Crew

o Company name/logo included wherever the Clover Crew is mentioned including website, releases, program, ads, etc. o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 2 social media posts across 2 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Logo included on Clover Crew check-in signage o Logo included on Clover Crew credential o Logo included on the Clover Crew hat o Opportunity to host clients at the event with (6) General Admission and (6) VIP tickets o Space for a 10x10 brand activation at the event o Opportunity to provide branded wristbands for Clover Crew guests o Opportunity to provide branded lanyards for Clover Crew credential

US$7500

Contact

Lucky Leprechaun VIP Sponsor

o Company name/logo included wherever the VIP is mentioned including website, releases, program, ads, etc. o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 2 social media posts across 2 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Logo included on VIP entrance/exit signage o Logo included on VIP credential o Opportunity to host clients at the event with (12) VIP tickets o Opportunity to provide branded wristbands for VIP guests o Opportunity to provide branded lanyards for VIP credential o Space for a 10x20 brand activation at the event

US$10000

Contact

Pub Stage Sponsor

o Company name/logo included wherever the Pub Stage is mentioned including website, releases, program, ads, etc. o Official sponsor of an event stage o Opportunity to highlight product in television segments promoting the event o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 2 social media posts across 3 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Logo featured on Pub Stage banners o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand o Company logo featured on the LED screen on Pub Stage o Opportunity to host clients at the event with (10) General Admission and (10) VIP tickets o Space for a 10x20 brand activation at the event

US$10000

Contact

Clover Stage

o Company name/logo included wherever the Pub Stage is mentioned including website, releases, program, ads, etc. o Official sponsor of an event stage o Opportunity to highlight product in television segments promoting the event o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 2 social media posts across 3 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Logo featured on Pub Stage banners o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand o Company logo featured on the LED screen on Pub Stage o Opportunity to host clients at the event with (10) General Admission and (10) VIP tickets o Space for a 10x20 brand activation at the event

US$15000

Contact

Presenting Sponsor

o Company name/logo incorporated into the event logo and event name when listed o Large box advertisement in the official online event program o Inclusion in on-air radio promotions with 760AM, 94.9, Channel 93.3, 100.7, Energy, Jamn, KGB, Max FM, Mighty 1090, Pulsar, Radio Latina, Rock, Star and z90 o Opportunity to highlight product in television segments promoting the event o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 4 social media posts across 2 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand o Company logo featured on the LED screen on a stage o Opportunity to host clients at the event with (20) General Admission and (20) VIP tickets o Space for a 10x20 brand activation at the event

US$30000

Contact

Title Sponsor

o Marketing exclusivity in sponsor category o Company name/logo incorporated into the event logo and event name when listed o Mega box advertisement in the official online event program o Inclusion in on-air radio promotions with 760AM, 94.9, Channel 93.3, 100.7, Energy, Jamn, KGB, Max FM, Mighty 1090, Pulsar, Radio Latina, Rock, Star and z90 o Opportunity to highlight product in television segments promoting the event o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 10 social media posts across 2 platforms (Sponsor accounts to be tagged) (SDBlockParties has over 22,000 followers on Facebook and over 4,300 follower on Instagram) o Company name and logo will receive prominent signage placements throughout the event venue, depicting the name of your company as well as logo (signs to be provided and hung by sponsor in mutually agreed upon areas.) o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand o Experiential Area: Company will have a designated area in a mutually agreed upon location in the event site area that will be a designated “Experience Zone”. The location of the experience zone will be agreed upon by both parties each year pending event layout. Any additional expenditures caused by the creation of the Company’s Experiential Area will be paid by Company. o Company logo featured on the LED screen on the stage closest to activation area o Opportunity to host clients at the event with (30) General Admission and (30) VIP tickets

Our Sponsors

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McFarlane Promotions, Inc. is a high-design San Diego event planner, coordinator, and production company that creates unique festival and event experiences. With over 20 years of creating a wide variety of events, we are capable of coordinating and seamlessly managing everything from national festivals to local block parties. We have handled multiple stages of live entertainment, parades, VIP areas, and over 100 vendors while creating an epic experience for over 100,000 attendees. We have also shut down entire neighborhoods and transformed entire venues from the Gaslamp Quarter in Downtown San Diego to the Olympic Training Center in Chula Vista.

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