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Rockin' Robinson

Orlando, Florida, United States
Sat, Feb 23 2019

Sponsorship Pitch

Orlando, Florida, United States Orlando, Florida, United States
#Music  #Other  #Festival or Fair

About our event

EVENT: Rockin Robinson 2019 will be the second time that Orlando’s Milk District has thrown this epic street party to benefit The Milk District Non-Profit Main Street America Program. This spectacle features four stages of live music in addition to arts & crafts, games and local vendors.

DATE & LOCATION: February 23, 2019 along Robinson Street from Bumby Ave to Graham Ave and from 4 PM EST to Midnight EST. Street will be closed.MISSION: To raise funds for community improvement and support local businesses while building community.

Attendees Demographics

Gender Distribution

58%
42%

Expected Audience

2501-5000

Sponsorship Opportunities

DEMOGRAPHIC: Concentrated marketing and promotions campaign aimed at the 18-50 demographic. This family-friendly event will be open to all ages. Advertising will be multi-lateral and aimed at local residents, those who live in adjacent neighborhoods and music fans across the City of Orlando and Central Florida. The average age of neighborhood residents is 28.

AUDIENCE SIZE:

  • Expected Event Attendance: 5,000

  • 2018 Rockin' Robinson attendance of approximately 3,000

  • Social Media Reach: 16,000

  • Advertising Reach: 80,000

BACKGROUND: Rockin' Robinson 2018 exceeded all expectations, attracting over 3,000 concertgoers for a day of music, crafts, vendors and good times. The Milk District has worked with sponsors from various sectors and are committed to developing long-term relationships with sponsors interested in growing their brand among the younger demographic characteristic of the Milk District. Rockin' Robinson 2019 will be featured in Orlando Weekly, the Orlando Sentinel, local radio exposure, and various social media outlets, including Facebook, Instagram, Twitter and as well as hyper-local sources such as “Bungalower.”

BENEFITS: At whatever level chosen, Rockin' Robinson 2019 will be great exposure to a focused, paying audience that skews to a diverse 25-33 demographic. Our attendees are committed to supporting music and art festivals across the area. The physical space, with its continuous masonry wall allows for creative use of 3-D mapping, gobos and other ample signage opportunities for Event Sponsors in addition to traditional banner signage.

US$1000

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The Herd

Four stage mentions from Main Stage Small logo placement on press advertisements an on all print materials, e-blast, social media and show programs as space allows Small logo placement on official website main page Up to six tickets to Rockin' Robinson 2019 Up to two Hospitality Meals or Vouchers Up to two Milk District/Rockin' Robinson 2019 T-Shirts

US$1500

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Local Art

The Milk District is Orlando's iconic creative community, and we are looking for a partner to bring a live or immersive art experience to Rockin' Robinson! Custom activation of live art space - sponsor provided at $1,500 level, or additional fee as required for activation Small logo placement on press advertisements an on all print materials, e-blast, social media and show programs as space allows Small logo placement on official website main page Up to six tickets to Rockin' Robinson 2019 Up to two Hospitality Meals or Vouchers Up to two Milk District/Rockin' Robinson 2019 T-Shirts

US$1500

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Food Truck Zone

Custom activation of Food Truck Zone - sponsor provided chairs, tables, tent, etc. at $1,500 level, or additional fee as required for Milk District led activation Small logo placement on press advertisements an on all print materials, e-blast, social media and show programs as space allows Small logo placement on official website main page Up to six tickets to Rockin' Robinson 2019 Up to two Hospitality Meals or Vouchers Up to two Milk District/Rockin' Robinson 2019 T-Shirts

US$1500

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Selfie Station

Your logo/brand on pop-up mural to be used as background for animated gif photobooth, shared by attendees across social media Small logo placement on official website main page Up to six tickets to Rockin' Robinson 2019 Up to two Milk District/Rockin' Robinson 2019 T-Shirts

US$2500

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Dairy Dreamin'

Logo placement on large banners adjacent to all stage areas Four stage mentions from Main Stage Four stage mentions from other stages 1-year complimentary 1% MILK membership to The Milk District Have a booth (10’ x 10’) provided by sponsor at for promotional use Medium logo placement on press advertisements and on all print materials, e-blast, social media and show programs Medium logo placement on official event website main page Up to 12 tickets to Rockin' Robinson 2019 Up to five Milk District/Rockin' Robinson 2019 T-shirts Up to five Hospitality Meals or Vouchers Recognition in all weekly social media campaigns VIP Thank You Gift

US$5000

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SWEET CREAM

Naming rights Secondary Stage, “The BRAND Stage at the Iron Cow” or, “The BRAND Stage at The Bull & Bush” Display a large banner as the backdrop of sponsored stage (approx. 10’ x 20’) Category exclusivity Invitation for a complimentary vendor space at select 2019 Milk District vendor events 1-year WHOLE MILK level membership to The Milk District Up to Ten Hospitality Meals/Vouchers Up to Ten Milk District/Rockin' Robinson 2019 T-Shirts Eight stage mentions from main stage and eight stage mentions from other stages Have a regular booth (10’ x 10’) provided by Sponsor at event for promotional use Medium logo placement on press advertisements, print materials, e-blast, social media and show programs Logo placement on event T-Shirt Medium logo placement on official event website main page Up to 20 tickets to Rockin' Robinson 2019 Recognition in all social media campaigns VIP Thank you Gift

US$10000

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CRÈME DE LA CRÈME

Our way of saying the best of the best! We're looking for a forward-thinking brand to join us in making Robinson Rock! Get in front of our guests in the way that works best for you. Let's come up with a unique activation to ensure everyone leaves speaking your name. Here are a few benefits, but we'd love to chat and see what makes sense for your brand. The official name for the event, “The Milk District’s Rockin' Robinson 2019, Presented by ____” Naming rights to main stage, “The _________ Stage” Category exclusivity Display a large banner as the backdrop of the main stage approx. 20’ x 20’ (provided by sponsor) Opportunity to have your street team on site to distribute information or product samples Invitation for complementary vendor space at all 2019 Milk District vendor events 1 year WHOLE MILK level membership to The Milk District Up to 16 Hospitality Meals or Vouchers Up to 16 Milk District/Rockin' Robinson 2019 T-Shirts Up to 16 mentions from Main Stage and eight from other stages Opportunity to address crowd and briefly (2 min) introduce headliner Have a large booth (20’ x 20’) provided by Sponsor at event for promotional use Logo placement and title sponsor name mentions in all all advertisements, print materials, e-blast and social media invites and full page advertisements in show programs Access to opt-in email list of advance ticket buyers “_____________ Presents” name mentions on all radio ads Large logo placement on official event website main page and prominent placement on event T-Shirt Up to 30 tickets to “Rockin' Robinson 2019” Title recognition in all social media campaigns VIP Thank You Gift

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OUR MISSION

The Milk District Mission: to enhance and preserve the small business community while nurturing the arts, music, culture, ongoing development and the commercial interests of our creative District.

OUR VISION

The Milk District exists to raise funds to enhance the interests of our diverse community. We provide the voice of our District in community affairs and act as the cultural hub for our community.

HISTORY & BACKGROUND

In 1977 the National Trust for Historic Preservation launched the Main Street America Project to study why downtown business districts were declining, identify the factors affecting the health, development of these areas and develop a comprehensive strategy to save historic commercial buildings. The project laid the groundwork for the Main Street approach to revitalization. What became clear over the years was the need for a strong public-private partnership, a dedicated community-based organization, a commitment to good design, quality promotional programs, and a coordinated, incremental process

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