"Marketers say they have seen more change in the past two years than in the previous 50." The Economist (Sep 13, 2014)
Over are the days of effectively impacting a youth audience through television ads or a billboard. 84% of Millennials don't trust traditional advertising.* Instead, by partnering your brand with LitCircle, we can cleverly construct a campaign at these parties that will gain your brand the coveted "on the street" attention proven to be trusted by this age group. Whether through branded shuttles or a themed room, there's vast opportunity to immersively tell your particular brand's story. Through these unique, immersive experiences your brand will gain activations among the Millennial attendees with a return on investment unheard of in traditional advertising.
Your brand's impact is assured to be so high because 95% of Millennials consider friends their most credible source of product info** and 89% trust recommendations from friends more than claims by a brand.*** An experiential marketing program here provides the opportunity to interact with, rather than to, customers. That's so important because Millennials value brands that create an experience in which they can participate. A novel experience with your product will prompt shares among attendes across multiple social media platforms that then have the potential to produce a groundswell of social media activity.
No other advertising channel can do that. The available product placement and on-site sampling opportunities are unparalleled. By turning your brand into something tangible and emotive you will have the opportuntiy to favorably influence LA's Endless Dawn audience while leaving them with an impression that lasts far beyond these parties. It's such effective advertising because it's not really advertising at all. That's precisely the kind of brand experience treasured by the this demogrpahic.
Remember that when you purchase a sponsorship package you're pledging to deliver such a valuable experience tailored to our audience. One wrongful product placement can ruin the entire event experience. For that reason alone LitCircle reserves the right to be selective in its decision on who to partner with. For the sponsors that are selected: the direct engagement and face-to-face experiences with your product will be an awesome opportunity for your brand to form countless activation moments with the Millennial demographic.
Install your brand throughout parties with careful attention paid to achieving the best possible exposure. Creative implementation of product placement that can also act as on-site product sampling. We will design your niche placement with the explicit purpose of triggering brand activation among attendees.
In addition to everything in Pearl, also incorporate your brand's content into regular social media posts and advertisements. Social media influencers involved in the campaign will be paid to include you in their promotional posts. 2 VIP tickets to every party for your reps. Contact to discuss further.
In addition to everything above, brand placed in main commercial that's heavily advertised to promote the series and app. Naming rights to themed space fashioned to animate your product at each party after you sponsor. Booth with representatives to boost your brand. Contact to discuss further.
In addition to everything in the other three packages, you will get naming rights to be placed before Endless Dawn party series (ie "*Your Company* Endless Dawn"). You will be the focus alongside LitCircle of a 30-second commercial and in the radio ads. Signage on event staff as well as imagery on Endless Dawn promotional materials and at parties. Contact to further discuss.