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Project Lit: LA's Endless Dawn

Los Angeles, California, United States
Fri, Sep 29 - Tue, Dec 31 2019

Sponsorship Pitch

Los Angeles, California, United States Los Angeles, California, United States
#Party

About our event

Endless Dawn is an avant-garde party series descending on LA this 2017. Organized to promote the release of LitCircle, an event discovery app, the Endless Dawn has been extensively designed to captivate the Millennial age group. By transforming select LA destinations into nerve centers of cultural revelry we aim to actualize the Millenial fantasy of attending massive, Gatsby-esque parties. 

We'll consequently be creating a golden opportunity for a brand like yours to reach this audience. It's here while people are having fun at a party that you have a perfect platform to reach the Millennial demographic. Each party subsequently is followed by another meaning a seemingly endless opportunity for you to showcase your brand and product. 

Specially crafted to generate "a moment" that gains appreciable media coverage throughout 2017, the parties will gather thousands at their locations. Many more not attending will be reached online and in the press. Your brand can have an impact throughout this promotional cycle, multiplying your impressions from the event to media released afterward.

These massive events will naturally feature an assortment of entertainment. Special attention is being given to craft unique experiences at each party. By creatively implementing fun spins on your product we can enhance the parties for the attendees while also creating activating experiantial moments for your brand. Each sponsor's product will correspondingly be positioned for maximal impact.

The parties as cultural festivals of LA's Endless Dawn carry unique promotional power specialized for our Millennial audience.

Video

Attendees Demographics

Gender Distribution

30%
70%

Expected Audience

10000+

Sponsorship Opportunities

"Marketers say they have seen more change in the past two years than in the previous 50." The Economist (Sep 13, 2014)

Over are the days of effectively impacting a youth audience through television ads or a billboard. 84% of Millennials don't trust traditional advertising.* Instead, by partnering your brand with LitCircle, we can cleverly construct a campaign at these parties that will gain your brand the coveted "on the street" attention proven to be trusted by this age group. Whether through branded shuttles or a themed room, there's vast opportunity to immersively tell your particular brand's story.  Through these unique, immersive experiences your brand will gain activations among the Millennial attendees with a return on investment unheard of in traditional advertising.

Your brand's impact is assured to be so high because 95% of Millennials consider friends their most credible source of product info** and 89% trust recommendations from friends more than claims by a brand.*** An experiential marketing program here provides the opportunity to interact with, rather than to, customers. That's so important because Millennials value brands that create an experience in which they can participate. A novel experience with your product will prompt shares among attendes across multiple social media platforms that then have the potential to produce a groundswell of social media activity.

No other advertising channel can do that. The available product placement and on-site sampling opportunities are unparalleled. By turning your brand into something tangible and emotive you will have the opportuntiy to favorably influence LA's Endless Dawn audience while leaving them with an impression that lasts far beyond these parties. It's such effective advertising because it's not really advertising at all. That's precisely the kind of brand experience treasured by the this demogrpahic. 

Remember that when you purchase a sponsorship package you're pledging to deliver such a valuable experience tailored to our audience. One wrongful product placement can ruin the entire event experience. For that reason alone LitCircle reserves the right to be selective in its decision on who to partner with. For the sponsors that are selected: the direct engagement and face-to-face experiences with your product will be an awesome opportunity for your brand to form countless activation moments with the Millennial demographic.

 

* http://pprww.com/millennials-want-to-be-marketed-with-not-to/

** http://www.adweek.com/prnewser/how-do-brands-connect-to-millennials-anyway/72297

*** http://www.huffingtonpost.com/cameron-jonsson/brands-marketing-millennials_b_8229188.html

US$15000

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Pearl Package

Install your brand throughout parties with careful attention paid to achieving the best possible exposure. Creative implementation of product placement that can also act as on-site product sampling. We will design your niche placement with the explicit purpose of triggering brand activation among countless Millennial attendees.

US$25000

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Diamond Package

In addition to everything to the left, incorporate your brand's content into regular social media posts and advertisements. Social media influencers will include you in their promotional posts. 2 VIP tickets to every party for your reps. Contact to discuss further.

US$40000

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Golden Package

In addition to everything above, brand included in main commercial that's heavily advertised to promote the series and app. Naming rights to themed space fashioned to animate your product at each party. Booth with representatives to boost your brand. Contact to discuss further.

US$75000

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Platinum Package

In addition to everything in the other three packages, you will get naming rights to be placed before Endless Dawn party series (ie "*Your Company* Endless Dawn"). Exclusive focus of 30-second commercial, in the radio ads and in the promoting social media influencer posts. Signage on event staff as well as imagery on Endless Dawn promotional materials and at parties. Contact to further discuss.

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