PARSA O-Week 2019,

About the event

Orientation Week (O-Week) is the biggest week on the university calendar, and is designed to help students make the best possible start of their postgraduate student life at the Australian National University.
 
O-Week provides a chance for new students to meet new and continuing grad students, familiarise themselves with the campus, discover the full range of support services available, program and course advice, participate in extracurricular activities and interact with local businesses.
 

• Week long program attracts over 3,000 postgraduate students aged 22 – 55.
• Located at the heart of the Student Hub, Kambri and at locations across the campus and Canberra City Centre.
• Themed week, covers social, educational and familyfriendly events and activities. (July O-Week Theme: Flash, Flicker, Ignite)

PARSA runs many major events during O-Week that capture the attention of various student cohorts including niche markets such as international students and student parents. 
 
The PARSA O-Week features live music and entertainment, free food, interactive activities, family-focused events, a voice for advocacy, cultural programs, trips and heaps of freebies.
 
It is also the first occasion for a large cohort of our international students to experience campus life and the support services and facilities available to them.

It’s the perfect opportunity for directly targeting and connecting with new students while they are still establishing brand loyalty.

Major PARSA O-Week Events are:

• Postgraduate Student Welcome Evening: A sophisticated night of food, drinks and live music entertainment - An evening for new students to mingle and experience the finest of Canberra's offering. Close to 500 attendees last year (sold out). A welcome speech by the Vice-Chancellor and key VIPs from the Australian National University. Our jazz band and DJ line-up is a feature of the evening. Provides highly visible and unique branding opportunities.
• Friday Festival: Fringe Festival brought to ANU for postgrad students to experience - evening of picnic eats, refreshing drinks and entertainment. The festival is a platform for unique artists to showcase their talent to our postgraduate audiences. Local industry food and drink vendors for students to sample and experience. Expected attendance 400. Live music performances, comedy shows, roving performers, magicians and much more. Exclusivity presence and experiential marketing opportunities on the evening including a stall, product sampling  activations, giveaways.
• PARSA Big Day: A day which brings kids,  families and friends together to experience eclectic art, live music and dance, kids activities, a variety of food and entertainment like no other! Think live music from Canberra's best music artists and band and dance performances flown down from Sydney. Over 15 stalls of free food by various ANU Clubs and Societies, and top food vendors in Canberra and surrounding cities. Tons of kids activities - jumping castle, face painting, pet rock zoo, scavenger hunt, glitter tattoos, circus acts, and more! Held on a Saturday, a week after O-Week at a dedicated family-focused space in the heart of the ANU campus. Over 600 attendees - International and domestic students, student-parents and families from ANU and neighboring suburbs. 
   

Why should you sponsor?

POTENTIAL OUTCOMES

• Engage tomorrow’s leaders of the business and government industry directly. Work with high-achieving International future leaders of the major developing countries.
• Opportunity to convey your brand messages to key internal and external audiences.
• Recognition and association with the specific opportunit. Creation of bespoke content and messaging.
• Evidencing your brands commitment through our and your brand channels.
• We enjoy an ongoing dialogue with our audience throughout the year; we’re a brand they trust and like to receive information from.
• As a partner or sponsor, make use of face-to-face, digital and print opportunities to increase brand exposure, to drive awareness of your products/services and maximise your engagement with our postgrad audience. 
• Partnering with us during our annual events provides you with brand and community awareness inline with your organisational strategy. Opportunity to connect your employee’s with future leaders in a meaningful activity such as; volunteering, workshop’s, educating, mentoring and participation in fun events.
• Experiential activation at the Australian National University is a highly effective way to connect with the student market via the distribution of product samples, sampling of services, flyers, promotional competitions or events. Leverage this relationship to drive sales from our audience.
• Exclusivity: We can create bespoke packages designed for impact and provide an exclusive presence of your brand
   

Aditi Verma

PARSA is the ANU Postgraduate and Research Students’ Association, the peak representative body for postgraduate and research students at the prestigious Australian National University, based in Canberra.
 
The ANU is Australia’s #1 ranked university, and among the top 25 universities in the world* for studying and researching the humanities, law, physical and biological sciences, and business.
 
Established in 1960 as the Postgraduate and Research Students' Association of ANU, 
 
Our 13,000 members study, work, and live in some of the most prestigious research schools in Australia and the world, and we represent a thriving and diverse cohort of intelligent and passionate future leaders. 

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