No Name The Stage Production,

About the event

Become A Part of Our Brave Narrative As A Proud Sponsor of "No Name" 

No Name is a stage production with a full ensemble cast of diverse black women. The play features 10 diverse women with 10 distinct cultural identity experiences including a black woman who is a wheelchair user. It is unique in performing arts. The play is 98% diversity cast. "No Name" comes to The Matrix Theatre on Melrose Avenue recently mentioned by the LA times as a leading venue in diversity theatre in Hollywood. The Matrix has a built in audience of over 30,000.

Why should you sponsor?

FOR A FACT: THE VALUE OF OUR AUDIENCE TO YOUR BRAND 

#1 The Market Demand for Diverse Casting Is Unmet

"Of the 75 billion spent on television, magazine, Internet and radio advertising, only 2.24 billion of media focus was on Black audiences. Black women... lean towards programming with diverse casting that represents them." - Nielsen Report 2016 

#2 Black Women Are Market Leaders in Entrepreneurship & Household Buying Power.

Black female entrepreneurs had the highest rate of growth (67%) out of other groups owning more than 1.5 million businesses with more than 42 billion in sales. - US Census Report 

Black Women have 1.4 trillion spending power over black consumers overall. - Nielsen Report 2016

While the number of women-owned businesses grew an impressive 58% from 2007 to 2018, the number of firms owned by Black Women grew by a stunning 164% nearly three times that rate. - 2018 State of Women Owned Business Report 

Black Women are the only racial or ethnic group with more business ownership than their male peers. -Federal Reserve 

When it comes to African American consumers, there are millions sometimes billions of dollars in revenue at stake. -Andrew McCaskill, Senior Vice President, Global Communications & Multi-Cultural Marketing 

Black Panther besides it's historic sales margins of 1.23 billion was unique in another way: it's appeal to women 45% of ticket sales came from them. - Variety Magazine 

#3 Theatre Attracts A High Concentration of Black Millenial Women & Diverse Theatre Has High Returns 

42.2% of women who saw Hamilton Off-Broadway were women of color. - El Dorado

Hamilton investors saw a return of over 600% on the Hip Hop Musical. - Fortune Magazine 

#4 Black Women Are Value Driven in Purchases & Invest in Brands Invested in Them 

Through social media, Black female consumers have brokered a seat at the table and are demanding that brands and marketers speak to them in ways that resonate culturally and experientially if these brands want their business. - Nielsen Report 2018 

Consumer brand loyalty is contingent upon a brand perception as authentic, culturally relevant, socially conscious and responsible. African Americans between the ages of 18 and 34 and 41% of those age 35 or older expect the brands they buy to support social causes, 4% and 15% more than their population counterparts, respectively.  -Nielsen Report 2018

#5 Black women are critical to social media influence, brand awareness and trend-setting. 

Presently, African Americans comprise more users on YouTube, Facebook, and Instagram than non-Hispanic white consumers. - Pew Research Center 

43% of Black women say they like to share their opinions about products and services by posting reviews and ratings online. 

Black women over-index by 86% for spending 5 or more hours each day on social networking sites.

Become a proud sponsor of "No Name" and add your brand to the celebration of inclusion and diversity in the performing arts!
 

Shannon Dada

Shannon Dada // Playwright & Producer of "No Name"

Shannon Dada is a teacher, playwright and producer. She first fell in love with dramatic literature as a young child and through a study in performing arts was trained under the directive guidance of Melisa Carey of the American Conservatory Theatre. Discovering through “No Name” the wide of array of black actresses in Atlanta and their unmet needs in the performing arts, Shannon left her role as a Montessori Teacher to pursue her higher purpose of producing powerful works of theatre for black women full-time. She produced "No Name" in Atlanta's Star Theater in 2018 backed by organizations like Black Women in STEM, No More Martyrs and The Atlanta Black Women's Chamber of Commerce. In 2019, Shannon moved back to her home state of California to bring "No Name" to Los Angeles. Shannon is the founder & director of Evoladad Productions. 

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