I am a self-taught designer, with a degree in sales and marketing . I have many years' experience working in banking, finance and travel but I have a passion for fashion.
I have been designing clothes all my adult life and am dedicated to my art. I have drive and ambition and an huge appetite for work.
My most recent project was a fashion event with a difference, ILFWDA. Run for designers by designers, it broke the mold of "high barrier to entry shows" to allow up and coming artists to get their first rung on the ladder at a professional fashion show.
Our first event was a great success, run at the Hilton Waldorf we attracted 100's of guests and got the attention of the press and buyers.
I financed everything on credit cards and small loans and took the gamble that I would attract enough designers to meet costs, profit from the event wasw niot my motivation. You should never doubt my comittment; I sacrificed a lot to put the show on; holidays, free time and luxuries all went by the wayside to enable me to get the show on.
I organised the venue, the designers, the models, the press, the photographers, the catering, the lighting, the transport, everything AND created my own collection for the show too.
ILFWDA can be great. With the right sponsor behind me we can make something new, different and big.