GEAR Racing & The GEAR Project

United States
Fri, Aug 21 - Sun, Dec 06 2020

Sponsorship Pitch

United States United States
#Sports & Fitness  #Motorsports  #Other

About our event

GEAR Racing. (GEAR stands for Girl Empowerment Around Racing.) is the only all woman race team in IMSA. Co-Captained by international champions Katherine Legge and Christina Nielsen, the girls pilot the #19 Lamborghini Huracan GT3 Evo in the IMSA WeatherTech Sportscar Championship Series.

Katherine and Christina are also the leading faces of The GEAR Project, a national program developed for the empowerment and encouragement of girls through science, technology, engineering, and math as they align in the art of motorsports and racing. We will be touring some of the fastest and focused female drivers and their cars to high schools, public libraries, and other locations where they will speak on the importance of these subjects not only in racing, but in life. These inspirational women are very enthusiastic to help all young women be their fullest. 


Attendees Demographics

Gender Distribution


Expected Audience


Sponsorship Opportunities

Partners to GEAR Racing and to the GEAR Project will receive extensive exposure and brand reach through live events, vast media coverage (including a Netflix documentary), tremendous PR, digital and social media. 

The team members are dynamic women with a global fan base from all motorsports arenas. Each GEAR pilot understands the importance of being a brand ambassador and love championing team partners beyond the track.

Partners will also gain additional exposure through each GEAR Project assembly and presentation. The ability to be hands on with GEAR Project participants creates an attractive platform for brand and product exposure.

The GEAR Project extends brand exposure to additional motorsports channels, such as NHRA, Motocross, Formula 1, EMLS, and other series, having a global presence in each organization, and additional female drivers in each organization who serve as GEAR Project Ambassadors.

The GEAR Project is also aligned with Girl Scouts of America and FIA’s Women In Motorsport.



Gold Package



Silver Package



Bronze Package



The GEAR Project Partner (Assembly Sponsor)

Your request was sent!
Contact the Organizer

✓ Valid Invalid email

✓ Valid Invalid number

Kara Kenney, CEO of The RPM Agency, is a dynamic creative marketing and sponsorship expert dedicated to delivering unparalleled quality of work, client services and brand success. 

She understands the intricacies of intellectual property management and integrated marketing, and the many necessary components to successfully generate brand excitement and buzz within the marketplace. She understands how to connect brands with relevant consumers and most importantly how to create and generate valuable, renewable partnerships.

Ms. Kenney holds over 35 years of brand management, event management, content development, sponsorship, and marketing and communications experience nationally and internationally.