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Fiesta Old Town Cinco de Mayo

San Diego, California, United States
Fri, May 04 - Sun, May 06 2018

Sponsorship Pitch

San Diego, California, United States San Diego, California, United States
#Community & Culture  #Other  #Festival or Fair

About our event

Say HOLA to your favorite fiesta-filled holiday celebration in historic Old Town! With everything you need to spice up your weekend, gather your amigos and get ready to shake your maracas for the 35th Annual Fiesta Old Town Cinco de Mayo! Immerse yourself into Mexico’s vibrant culture with food, drinks, and entertainment, as the historic Old Town area is transformed into the largest Cinco de Mayo celebration San Diego has to offer. Attracting over 100,000 people over the course of three days with its bustling Mercado, over 40 Latin bands and groups, including Mariachis and the Ballet Folklorico competition in the historic state park, lavish display of lowriders, and kids area with stagecoach rides. This free event has something fun for the whole familia! Salsa your way into the festivities Friday, May 4th, from 4pm – 10 pm, Saturday, May 5th, from 11am – 10pm, and Sunday, May 6th, from 11am – 5 pm.

Proceeds benefit the Historic Old Town Community Foundation. For additional information and hours of festival, visit www.CincoDeMayoOldTown.com.

 

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Attendees Demographics

Gender Distribution

50%
50%

Expected Audience

10000+

Sponsorship Opportunities

LARGEST CINCO DE MAYO CELEBRATION NORTH OF THE BORDER!

Standard Benefits For All Sponsors

Key Opportunities

Designate your company as a Sponsor of Fiesta Old Town Cinco de Mayo 2018

Ability to shape consumer attitudes by educating, entertaining and engaging a captive audience

Brand exposure through experiential activations that deliver relevance and value to the consumer

Creative marketing through digital platforms and experiential activations

Potential for an on-going mutually beneficial relationship and partnership with the Historic Old Town Community Foundation and McFarlane Promotions

First right of refusal to sponsor Fiesta Old Town Cinco de Mayo 2019

Pre-Event Exposure

Company name/logo in promotional material including press releases, calendar notices, media alerts, eblasts, social media and all press kits

Company name/logo in promotional newspaper/magazine mentions including; San Diego Reader, Downtown News, San Diego Union Tribune, Filipino Press, Enlace & more.

Company name/logo to be listed on print collateral materials including, but not limited to the following: Flyers - 20,000  / Posters - 200 / Online Event Program -7,000           

The opportunity to have your product highlighted at the pre-event radio promotions at an Old Town venue

Brand logo inclusion and sponsor recognition on the “Thank You To Our Sponsor Page” of the official event program.

Opportunity to have a banner ad on the event website

On-Site Exposure

Company’s product or name to be highlighted at the event

Company name and logo featured on event signage

Company name mentioned on stage at event

US$2500

Contact

Battalla de Puebla Sponsor

Additional Benefits for the Battalla de Puebla Sponsor o Company name/logo included wherever the Battalla de Puebla is mentioned including website, releases, program, ads, etc. o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 4 social media posts across 3 platforms (Sponsor accounts to be tagged) o Opportunity for sponsor to speak for 2-3 minutes at each reading of the Battalla de Puebla o Logo inclusion on 10 street decals directing people to the reading

US$3500

Contact

Community Partner - $3500

Additional Benefits for a $3500 Community Partner o Recognition in event promotions and on-site signage as a Community Partner o 10x10 booth at the event for company promotions/sales o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 4 social media posts across 3 platforms (Sponsor accounts to be tagged) o Logo inclusion on 6 street decals directing people to the reading

US$5000

Contact

Children's Area Sponsor

Additional Benefits for Children's Area Sponsor o Company name/logo included wherever the Children’s Area is mentioned including website, releases, program, ads, etc. o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 6 social media posts across 3 platforms (Sponsor accounts to be tagged) o Logo included on Children’s Area entrance/exit signage o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand o Logo inclusion on 10 street decals directing people to the Children’s Area

US$5000

Contact

Community Partner - $5k

Additional Benefits for a $5000 Community Partner o Recognition in event promotions and on-site signage as a Community Partner o 10x20 booth at the event for company promotions/sales o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 6 social media posts across 3 platforms (Sponsor accounts to be tagged) o Logo inclusion on 15 street decals directing people to the reading

US$10000

Contact

Lucha Libre Sponsor

Additional Benefits of the Lucha Libre Sponsor o Company name/logo included wherever the Lucha Libre matches are mentioned including website, releases, program, ads, etc. o Opportunity to highlight product in television segments promoting the event o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 6 social media posts across 3 platforms (Sponsor accounts to be tagged) o Opportunity to place signage on the lucha libre ring (Sponsor to provide signage at the designated sizes) o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand o Logo inclusion on 10 street decals directing people to the ring

US$15000

Contact

Presenting Sponsor

Additional Benefits of the Presenting Sponsor o Company name/logo incorporated into the event logo and event name when listed o Large box advertisement in the official event program o Opportunity to highlight product in television segments promoting the event o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 8 social media posts across 3 platforms (Sponsor accounts to be tagged) o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand

US$30000

Contact

Title Sponsor

Additional Benefits of the Title Sponsor o Marketing exclusivity in sponsor category o Company name/logo incorporated into the event logo and event name when listed o Mega box advertisement in the official event program o Opportunity to highlight product in television segments promoting the event o Opportunity to have a banner ad in an e-blast to over 22,000 recipients promoting the event. o A minimum of 10 social media posts across 3 platforms (Sponsor accounts to be tagged) o Company name and logo will receive prominent signage placements throughout the event venue, depicting the name of your company as well as logo (signs to be provided and hung by sponsor in mutually agreed upon areas.) o Opportunity to distribute a branded take-away item so attendees will leave the event with a reminder of the brand o Experiential Area: Company will have a designated area in a mutually agreed upon location in the event site area that will be a designated “Experience Zone”. The location of the experience zone will be agreed upon by both parties each year pending event layout. Any additional expenditures caused by the creation of the Company’s Experiential Area will be paid by Company.

Our Sponsors

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McFarlane Promotions, Inc. is a high design event coordinator and production company that creates unique festival and event experiences. With over 20 years of creating a wide variety of events, we are capable of coordinating and seamlessly managing everything from national festivals to local block parties. We have handled multiple stages of live entertainment, parades, VIP areas, and over 100 vendors while creating an epic experience for over 100,000 attendees. We havealso shut down entire neighborhoods and transformed entire venues from the Gaslamp Quarter in Downtown San Diego to the Olympic Training Center in Chula Vista.

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