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Sat, Oct 20 2018

Dusshera Festival,

Reading, England, United Kingdom Reading, England, United Kingdom

  • About the event

    The UK's biggest Dusshera celebration with 35 feet Ravan effigy, Dandiya, and Diwali Mela Shopping Expo!
    Dussehra is a major Hindu festival celebrated at the end of Navratri every year. It is observed on the tenth day in the Hindu calendar. It marks the end of "Ramlila" and remembers God Rama's victory over the demon Ravana, or alternatively, it marks a reverence for one of the aspects of goddess Devi such as Durga or Saraswati. Dussehra, the towering effigies of Ravana symbolizing the evil are burnt with fireworks marking evil's destruction. The festival also starts the preparation for one of the most important and widely celebrated Diwali, the festival of lights, which is celebrated twenty days after the Vijayadashami.

    Dandiya or ‘Dandiya Raas’ is a dance form performed during the time of Navratri, with its origins in Gujarat. The dance attire comprises of bamboo sticks painted in bright colors, women are dressed in three-piece attires called chaniya choli with bandhani dupattas, while men wear sherwani or kurta pajama. The performers strike the wooden sticks in rhythmic beats, and a drummer standing in the center of the circle commands the rhythm of the dance.

    Why should you sponsor?

    This festival brings India closer to the UK by recreating the atmosphere, festivity, and buzz of the original Indian festival. It gives people in the UK a chance to experience the vibrant culture of India. With 35ft Ravan effigy, live DJ Dandiya dance, kids entertainment, funfair rides and the Diwali shopping expo, this event is a perfect occasion for families and youth to enjoy wonderful amusements, entertainment activities and mouthwatering food at the biggest Dussehra celebration. We welcome all communities to come and join us. 
    Note - It is a non-alcoholic family friendly event
    For sponsorship ( different packages available), Business promotions and stall bookings please contact Monika Mittal 07896879191 or Mohima Bose 07877243109.

    More details about Diwali mela shopping expo Dussehra and Dandiya......

    Diwali Mela shopping expo provides a platform for individuals, community groups, and business owners to set up stalls to introduce, exhibit and sell their products & services to thousands of people who attend the festival. The stalls include charity fundraising, brand awareness, home decor, handicrafts, art, painting, clothes, jewelry, henna, bangles, shoes, toys, amusements, rides and variety of food and drinks.


    monika mittal

    MASS -Multicultural Activities for Secular Society aims to unite individuals and groups from different cultural backgrounds to celebrate and create awareness of each other's culture.

    As the UK is becoming a truly multicultural country, our aim is to take this a step forward by making people aware of the richness as well as unique characteristics each culture holds. We aim to do this through communication and interaction of different communities and celebrate each other's festivals and create a more tolerant society.

    Contact the Organizer Contact the Organizer

  • 1001-2500 attendees expected


    50% Male Attendees


    50% Female Attendees

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