About the event
The Critic’s Choice Awards is in its 23rd consecutive
year. The show is a black-tie event to honor the finest
in film and television achievements. Every year the
show is filled with A-List celebrities, Comedians, and
Musicians. Last year alone the Critic’s Choice Awards received
over 262 Million Social Media Impressions. This
was due to the outstanding track record of the show
combined with creative strategizing and influencer
placement by Phantom Firm.
Driscoll Entertainment has partnered with the
Critic’s Choice Awards and Phantom Firm to bring
our audience a unique 360 viewing experience of
the Red-Carpet Event, Live 360 Streaming of the Critic’s
Choice Awards Show, and Behind-the-scenes 360
Streaming of the Press interviews. This combination is
not only guaranteed to create a unique live-viewer experience,
but a valuable experience for viewers to return
In addition, Phantom Firm has found a multitude
of powerful social media influencers to help promote
the event as well as host the event live. The combined
amount of potential touches from these influencers
alone is over 10 million. Utilizing YouTube’s live 360
streaming as a platform, this experience promises to
reach the influencer fan base as well as many others.
Finally, the 360-stream will provide a picture in
picture overlay showing interviews, the awards show,
trailers, and more options that users will have the ability
to view. The overlay has full potential to be branded
with sponsoring logos, products, and even 2D commercials.
Why should you sponsor?
Both Virtual Reality and 360-video, connect
viewers with an environment that they may or not be
able to access in real life. Combining 360-video with
live events have proven highly effective in convincing
the viewer that they have been teleported into a new
User engagement, as well as feedback, has
reached an all-time high due to the accessibility of affordable
viewer solutions such as Samsung Gear VR.
In addition, celebrities are also intrigued by 360
solutions which promote more camera engagement
as well as a more intimate experience for the audience.
These items combined with the proper media influencers
as well as distribution outlets call for a high
viewer count both during and after the live broadcast.
Proper on-air branding and influencer placement
demand a unique and interesting advertising
platform and translate to a strong ROI.
360-livestream has become an exciting second
screen opportunity for awards shows, red carpet
events, concerts, and movie premieres.
Adrian Rashad Driscoll has traveled the world
Contact the Organizer
Contact the Organizer
explaining the possibilities and implementations
of Virtual Reality. Whether its Film, Gaming,
Medical, or Education, Adrian has done it all. He
continues his quest by educating and motivating
content creators & entrepreneurs to create new
and exciting VR technologies. Adrian is currently
considered one of the top 100 VR influencers in
the world by Kaleidoscope VR.
By combining his knowledge of traditional filmmaking
with his expertise of Virtual Reality &
360-video, Adrian has developed a very fruitful
career. Moving forward, he has agreed to work
with the children of the EAST program on multiple
projects including an educational project
teaching students with Autism.