23rd Annual People's Festival

Tubman Garrett Riverfront Park, Wilmington, Delaware, United States
Sat, Jul 29 2017

Sponsorship Pitch

Tubman Garrett Riverfront Park, Wilmington, Delaware, United States Tubman Garrett Riverfront Park, Wilmington, Delaware, United States
#Music  #Reggae  #Concert

About our event

The People's Festival is an annual celebration of music and arts in Wilmington Delaware held to preserve and honor the legacy of Bob Marley.  Known for it's family friendly environment, the festival is held along the Christina River at The Tubman Garrett Park.  Wilmington, Delaware is where Bob first called home in the United States.  It was here when the Marley's invited festival founders Ibis and Genny Pitts to live with them and encourage Ibis to help Bob further his music career.  


Bob rose to world star status by taking his message of peace, unity, and "One Love" to the world!  At the request of his (now late) Mother; Cedella Marley Booker, Ibis and Genny brought the first "Tribute to Bob Marley", to take root just blocks from his Wilmington home.  For over two decades international artists such as: Richie Havens, KRS 1, Damien "Junior Gong" Marley, Stephen Marley, Kymani, Ziggy, and Julian Marley, Morgan Heritage and dozens more.


The People's Festival mission is to foster and promote cultural diversity through music, arts, and education.  We want to bring purpose and inspire peace, unity, and one love as we were inspired to do so by the great Bob Marley.  This event unites a collaboration of artists, agencies, businesses, and individuals to keep the positive vibration alive!


Attendees Demographics

Gender Distribution


Expected Audience


Sponsorship Opportunities

We work with a wide variety of brands to raise their profile through our diverse marketing channels.  Instead of being just another name, our partners are integrated into our operation in a profound way that adds value to the festival attendees experience.  It starts with the build-up to our on-sale date and continues through unique post-event recaps.  We are focused on driving metrics and creating a top of mind position for your brand.


In an often crowded festival space VP Media finds a perfect fit meshing a nationally acclaimed lineup with a refined group of festival attendees, thus allowing brands the opportunity to test products and strategies without the exorbitant cost.

Our Sponsors

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My name is Matt VanBelle and I am the Co-Founder of VP Media LLC.  We produce 2 music festivals in a town called Wilmington Delaware.  We are located about 30mins south of Philadelphia and our average annual attendance is between 5k-8k.  

The People's Festival has been around for 20+ years and we have been working to build a sustainable model for the past 3 years.  The festival started with Founder Genny Pitts when Bob Marley's mother asked that they hold an annual tribute for her son.  Bob's first American home was in the City of Wilmington.

We hope that you take an opportunity for us to expose your brand to our loyal festival goers.


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